Making digital growth make sense.

Bringing clarity, strategy, and sanity to your digital journey.

We are Never Normal - a digital growth consultancy that provides strategic guidance to cut through complexity and help brand leaders navigate change from the inside, out.

We exist to help businesses grow with clear thinking, not complexity. Whether navigating a digital decision or stepping out of the day-to-day to lead with impact, we bring objective, transparent advice that’s in everyone’s best interest.

Cut through the bull sh*t and get a clear, tailored and practical approach on where to focus and what to ignore.
No more guesswork - get guidance on the right solutions for your needs - from websites to enterprise platforms, AI and emerging technology.
Crafted documentation, go-to-market planning and selection of the right people to build what you need - you avoid costly mistakes and wasted time.
Ongoing support to help you implement, tweak, and grow without the headaches - so you can focus on running your business.

Everyone’s selling solutions.
We sell clarity.

We tailor our approach and services, so you get more of what you need, and less of what you don’t.

We do that by combining any of our four service pillars, in whichever order you might need them.

Digital Strategy

Cut through the complexity of digital growth with pragmatic guidance to making smarter digital decisions - from choosing the right tools, to designing the right digital experiences.

Partner Brokerage

We act on your behalf to choose the right partners and map the best path forward - whether you're building new or optimising old.

Growth Advisory

Helping business leaders and founders step out of the day-to-day weeds and lead with clarity - mapping the future and setting the pace for sustainable growth.

Fractional Advisory

Get senior expertise, only when you need it. We embed alongside your team to lead delivery, keep things on track, and reduce complexity - without the cost or commitment of a full-time hire.

Our clients come in all shapes and sizes

MYOB and Never Normal - Customer Experience, AI, Content Strategy

Australian Government and Never Normal - Digital Transformation, Service Design, Experience Design, Architecture Strategy

Mash Brands and Never Normal - Innovation Consulting, Growth Strategy, Product Strategy

Western Sydney University and Never Normal - Technology Strategy, Digital Transformation, Personalisation Programs

Dashing Group and Never Normal - Value Proposition and Messaging Strategy, Website and Digital Strategy

Buoy and Never Normal - Growth Advisory, Digital Strategy

Services Australia and Never Normal - Growth Advisory, Digital Transformation

“Never Normal brought clarity to a complex project and helped us make smart decisions for our next phase of growth.”

— Another happy client

We Are Never Normal.

We’re a collective of strategy and execution specialists, technologists, and problem-solvers who thrive in uncertainty.

Like a special ops team for digital momentum. We drop in, focus, move fast and leave things better than we found them.

Partner - Digital and Technology Experience
Josh has spent 13 years in the industry, with a particular focus on digital experience. With various titles in project delivery, experience strategy and marketing technology, he has a unique ability to translate user desires, business needs and technical platform requirements.

Partner – Business Growth and Execution
Damo has worked across tech, marketing, strategy and the beautiful chaos of digital transformation. He’s led teams, built businesses, wrangled government projects and grown ventures from the ground up. Now, he uses that experience to help others do better, faster, and with less fluff.

We love a yarn.

Get in touch if you think we can help
(or if you want to make a new friend…or both).

Sydney, NSW
Canberra, ACT

hello@nevernormal.club

We acknowledge the traditional custodians of the lands on which we live & work, and pay respect to elders past, present & emerging.

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